About Giselle

Background/Experience

Spanning influence, social, community, and content creation, Giselle has collaborated with dozens of household brands in several sectors, including fashion, beauty, food & beverage, CPG, and tech. She brings a 360° lens to influencer marketing shaped by experience in talent management, PR agencies, and in-house teams. Giselle has elevated brands through both small, high-impact projects and large-scale integrated activations, always weaving in her wisdom as a Gen Z consumer and first-generation Latina.

Current Roles

Giselle is currently a Senior Coordinator on the Global Influence team at Calvin Klein, where she cultivates creator partnerships, develops influencer strategies, and executes programs across multiple business lines, including apparel, fragrance, eyewear, watches, jewelry, and home. Her global role involves close collaboration with cross-functional and regional teams to manage creator selection and content approvals, ensuring cohesive storytelling and impactful global reach.

Outside of her nine-to-five, Giselle is an Adjunct Instructor at Montclair State University, where she teaches Brand Storytelling: Strategic Communication. She helps students build compelling brand narratives and develop career paths in the communications industry through the fundamentals of both modern and traditional marketing, including social media, influencer marketing, PR, and brand experience.

Personal Interests

Giselle is passionate about mentoring rising talent in the communications and media space. A true Taurus, she loves long walks with her dog, unwinding with a good TV show, taking fun CycleBar and Pilates classes, and indulging in a relaxing skincare routine.