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![A young woman is standing outdoors in Times Square, New York City, smiling at the camera. She is wearing a white shirt and blue jeans, with her right hand resting on a glass railing. Behind her, there are large digital billboards displaying advertisements including Coca-Cola, Giselle Huasipoma, and other colorful ads. The cityscape features tall buildings, busy streets, and bright signs.]()
2025 Gen Zer to Watch Honoree
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![Woman smiling and holding a Calvin Klein collection flyer in a large, well-lit room with white benches and several people in the background.]()
Calvin Klein Collection Fall 2025
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How to Stay Ahead in Influencer Marketing
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![Black and white photograph of a city skyline with a tall, modern skyscraper in the center, surrounded by other high-rise buildings under a partly cloudy sky.]()
Why Gen Z Leadership is Crucial For Influencer Marketing
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![A woman holding MAC blush and foundation in two side-by-side photos. In the left, she displays the blush and foundation close to her face with a smile. In the right, she holds the foundation near her cheek, pouting.]()
UGC Creation
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![A colorful infographic from the 2024 International Creator Day, April, with a headline on relationship building for brands, featuring a quote from Gisele Huasipoma, Senior Coordinator at Calvin Klein, about gauging creator performance based on engagement, reach, and impressions. The infographic includes a bar chart showing responses to how likely creators are to produce a 'make good' post, with percentages: Sometimes 43.7%, Very Likely 41.3%, Not Likely 15.0%. There is a purple header with event branding and a small photo of Gisele Huasipoma, along with logos of Canopy, AIC, and Hype Auditor.]()
Creator Economy Trend Report: Decoding Brand Deals
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Influencer Management
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![Portrait of a young woman with long dark hair, wearing a black top, sitting against a red background, resting her face on her hand.]()
Meet The Gen Z Brand Whisperers
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![Storefront with signs for eBay and Canal Street Wear, street signs for Canal, Greene, and Canal Street, and people walking by on a city sidewalk.]()
Influencer Management
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![A woman is looking into a square mirror held by a person in a makeup studio, smiling and showing her makeup look.]()
UGC Creation
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![Woman with long black hair wearing white sunglasses, posing with her hand near her ear in an indoor setting with large windows.]()
Unlocking Gen Z's Luxury Spending Power
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![A person in a white shirt and light-colored cap stands beside two Starbucks drink containers with colorful labels and carrying straps, set against a warm orange background.]()
Gen Z Consultancy
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![City street with storefronts, including a jewelry store, an eBay kiosk labeled "Luxury Exchange," and an antiques shop.]()
Influencer Management
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![A woman with dark hair in a bun, wearing gold hoop earrings and a black leather jacket, sitting and smiling in a professional setting. Name tag indicates she is Giselle Huasipoma, a Coordinator in Influencer Marketing.]()
Gen Z on Gen Z Discussion
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![Close-up of several transparent glass or plastic straws arranged in a pattern against a blue background.]()
Gen Z Consultancy
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![Street scene outside an eBay store with a woman walking past, carrying a large beige tote bag, wearing sunglasses, a brown coat, and blue jeans.]()
Exploding The Myths of The Gen Z Shopper
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![A woman with dark hair and makeup lying on an orange surface surrounded by numerous shiny silver Christmas ornaments.]()
Gen Z Consultancy
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Pitched, Piloted, Executed
